News & Events
February 18, 2008
CeBIT 2008: CAS presents the latest version of its demand side management solution
CAS presents the latest version of its demand side management solution
February 12, 2008
The Pepsi Bottling Group reinforces relationship With CAS
Upgrade to CPWerx Version 7.0
November 30, 2007
CAS Rated With The Highest Possible Rating By Leading Industry Analyst Firm In Its Annual MarketScope For Sales Force Automation In The Consumer Goods Industry
CAS were rated with the highest possible rating, “Strong Positive” in the annual MarketScope for Sales Force Automation in the Consumer Goods Industry
October 25, 2007
Swiss soft drink manufacturer Rivella opts for CPWerx from CAS
The demand side management (DSM) specialist for the consumer goods industry delivers solutions that incorporate leading-edge technology, joined with comprehensive, industry-specific functionality.
September 7, 2007
Sector specialists pool their resources: CAS and is4 have formed a strategic joint venture
CAS and is4 are catering to growth in demand for the CPWerx demand side management (DSM) solution in the consumer goods industry
August 20, 2007
Karlsberg extends implementation of CAS DSM solution
“Start small - Think big”
July 12, 2007
CAS CPWerx achieves "Powered by SAP NetWeaver®" status
This is the latest in a series of certifications verifying that CPWerx successfully integrates with the SAP NetWeaver platform.
May 15, 2007
The new release CPWerxTM 7.0 is available immediately: A significantly enhanced version of the Demand Side Management solution by CAS
CAS presents CPWerxTM 7.0, with special enhancements focused on the areas planning, handheld functionalities, reporting & analytics, and trade promotion optimization.
April 18, 2007
Pharmaceutical wholesaler Sanacorp chooses Demand Side Management solution from CAS
Demand Side Management solution CPWerx™ to increase pharmacies' economic strength
March 14, 2007
CAS integration capabilities receive further recognition from SAP through achievement of “Certified for SAP NetWeaver®” status for CPWerx solution
Latest qualification provides further evidence that CPWerx offers seamless, bi-directional integration of data and processes with SAP® solutions, which will help foster profitable brand growth.
February 28, 2007
CAS Sponsors Trade Promotion Management Association Financial Conference
CAS also Speaks on Defining the Cost of Trade Promotion Management utilizing case studies on Coty, Danone and Kraft Foods
February 22, 2007
CPWerx™ 7.0 Statement of Direction brings focus on profitable brand growth through optimization and insight
Next generation functionality, to be generally available in May 2007, allows CAS to further develop market leading functional footprint
January 30, 2007
CAS Gathers Industry Leaders at CASCON 2007
Hewlett-Packard to be premium sponsor at CAS’ Annual User Conference for Consumer Products Executives
January 30, 2007
CAS Ranked #1 in Customer Experience for CRM in Consumer Goods Technology Magazine’s Readers’ Choice 2007 Issue
CAS again ranked among top vendors in multiple categories
January 30, 2007
Bumble Bee Foods Chooses CAS for Demand Side Management
Integrated solution to optimize Trade Promotion Management and Reporting & Analytics
January 5, 2007
CAS receives “Positive” rating in leading analyst MarketScope for Sales Force Automation
Integrated Demand Side Management philosophy affords leading position in 2H-2006 review
December 13, 2006
CAS impresses European based analysts with Demand Side Management
Virtual tour communicates next generation CRM for the Consumer Products industry
November 30, 2006
CAS demonstrates Demand Side Management across three continents
Sponsorship of industry leading events allows forum for discussion of new philosophies and current best practices
November 16, 2006
IGD Convention breakfast seminar repeated as renowned Gartner analyst delivers webinar on future trends for both consumers and manufacturers.
Ed Thompson of Gartner speaks on the impact of emerging technologies on the drive for profitable brand growth
October 30, 2006
CAS considers the possibilities for optimization at ECR Asia in Kuala Lumpur
Region’s major Consumer Products conference offers showcase for new technology
October 4, 2006
CAS market momentum wins 2006 CRM Rising Star Award
CAS announced today that it has received the prestigious “Rising Star” award from CRM Magazine, which recognizes the company that has shown the strongest market momentum during the preceding 12 months.
September 20, 2006
CAS solution receives "SAP Certified Integration" certification from SAP ®
Demand Side Management specialist achieves successful SAP certification
September 1, 2006
Dr. Oetker Selects CAS as its Global Partner for Demand Side Management
CAS announces that the world-renowned food manufacturer Dr. Oetker has decided to implement CPWerx on a global basis
August 30, 2006
CAS Expands its European Operations
Global leading provider of Demand Side Management solutions for the Consumer Products industry announces realignment to meet ongoing expansion in EMEA
August 16, 2006
R. J. Reynolds Tobacco Company Chooses CAS
CAS today announced that R. J. Reynolds Tobacco Company has selected CPWerx™ to provide an integrated solution to optimize Trade Promotion, Category and Field Sales Management
August 10, 2006
Stonyfield Farm Partners with CAS for Trade Promotion Management
CAS announced today that Stonyfield Farm, Inc. has selected CPWerx™ as its solution for Trade Promotion Management (TPM).
August 8, 2006
Danone Canada Partners with CAS
CAS announced today that Danone Canada has selected CPWerx™ as its solution for Trade Promotion Management (TPM) in Canada
August 8, 2006
CAS is a Sponsor and Exhibitor at the ECR DACH Conference in Munich
Demand Side Management company and Henkel to give a joint presentation on Trade Promotion Management in Germany
July 10, 2006
CAS and Gartner Present Live Web Event on Demand Side Management
CAS and Gartner Research discuss how CRM is evolving towards this leading-edge concept
June 28, 2006
Expert Panel to Measure Impact and Efficiency of Trade Promotions
CAS, the global leader in Demand Side Management solutions for the Consumer Products industry, today announced its sponsorship of the Trade Promotion Management Association (TPMA) annual conference: Proving the Value of Trade Promotion Management.
June 26, 2006
Mineral Water Leader Chooses CAS for Management of Demand Side Processes
CAS today announced that Gerolsteiner Brunnen GmbH + Co. KG, Germany’s largest mineral water brand and biggest exporter of mineral water, has selected CAS CPWerx to provide better visibility and control of its field sales and trade marketing activities.
June 15, 2006
CAS Co-sponsors Consumer Goods Sales and Marketing Summit
CAS, the global leader in Demand Side Management solutions for the Consumer Products industry, today announced it has co-sponsored the Consumer Goods Sales and Marketing Summit 2006
March 31, 2006
Molson Coors Partners with CAS
CAS, the leading global provider of enterprise sales and marketing applications for the Consumer Products industry, today announced that Molson Coors Brewing Company has selected CAS' CPWerx as their solution for a multi-channel Customer Relationship Management (CRM) project in Canada.
March 16, 2006
CAS Cements Long Standing Relationship with Microsoft with 6.0 Release
CAS, the global leader in Demand Side Management solutions for the Consumer Products industry, today confirmed it’s ongoing commitment to the Microsoft technology within it’s CPWerx 6.0 release.
February 28, 2006
CAS Again Ranked as Top Vendor in Consumer Goods Technology Magazine’s Readers’ Choice 2006 Issue
CAS Again Ranked as Top Vendor in Consumer Goods Technology Magazine’s Readers’ Choice 2006 Issue
February 2, 2006
CAS to Appear at 9th EUROFORUM Annual Conference on Category Management
CAS, the global leader in Trade Promotions Management, Category Management, and Retail Execution solutions for the consumer products industry, today announced that it will be participating in the 9th EUROFORUM Annual Conference on Category Management in Düsseldorf on 21 and 22 February.
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