Trade Promotion Management & Optimization

Trade Promotion Management

CAS 8 Gives You Greater Visibility

Accurately measure promotional effectiveness and grow your business through better management of trade spend. Trade Promotion spending averages 15-20% of Consumer Products companies' annual revenue and is at times a larger expense than cost of goods sold. CAS 8 helps Consumer Products companies achieve greater sales, profits, and differentiation by giving you deeper insight into how your trade promotion dollars are spent and putting you in greater control of customer relationship management.

CAS Trade Promotion Management (TPM) solutions empower you with unmatched visibility and control making it possible to track and report every promotion in near real time – from retail execution and order management to payments and deductions. Greater transparency boosts your negotiating power, builds strong trading partnerships, and allows collaborative improvement of tactics. This top-down perspective of your business processes across channels, customers, and geographies allows you to improve promotion efficiency and reduce costs. CAS 8 helps you act smarter, save more, sell more, and ultimately, win in the marketplace.

Trade Promotion Optimization

CAS 8 Gives You Greater Insights

Leverage better planning and better data to improve promotion effectiveness and achieve measurable return on investment (ROI) for your TPM solution. CAS 8 Trade Promotion Optimization (TPO) uses advanced mathematical and neural network-based simulation routines to deliver transformational trade promotion programs. This highly-configurable TPO solution empowers your users to create targeted and accurate promotions based on performance measurement and analysis to drive increased revenue and profitability.

Experience transformational trade promotion optimization by taking the guesswork and complexity out of creating effective annual promotional plans. Your team will better understand baseline volumes, predict uplift, and know when and how often to promote. You'll be able to accurately plan promotions budgets, run baseline and promotion simulations, and then model superior promotions to achieve targets. CAS 8 TPO helps you create promotions with precision that deliver better outcomes with less effort.

Close the Loop

CAS 8's fully integrated approach delivers enhanced clarity and control – empowering you to determine which initiatives work best all while integrating key information back into your business. From planning through execution and settlement, including advanced reporting and analytics throughout the process, CAS Trade Promotion Management and Trade Promotion Optimization solutions create a closed-loop process for your enterprise. The result is improved collaboration, increased efficiencies, improved insights, and profitable brand growth.

• Improve Sales Performance
  Fact-based forecasting helps you track which promotions work and which ones don’t in near real-time. Greater visibility down to the store level provides greater spending efficiency and improves fund utilization. Your sales force is empowered to reduce out-of-stocks, increase sales, and build brand equity.
• Improved Operational Efficiency
  Reduce the amount of administrative overhead associated with existing promotional workflow requirements. Enhanced deduction management slashes administrative costs associated with clearing deductions all while reducing the number of illegitimate deductions.
• Win at the Shelf
  Understand the real impact of promotions and new product launches, improve customer collaboration by leveraging shared data, and increase brand profitability by cultivating a pay-for-performance culture across your business.

Want to learn more? Contact the CAS location nearest you.