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Bahlsen

Using this data, CAS TPO was required to generate a prediction of sales, costs, and impact on the retailer’s gross yield for promotions in 2007. The figures it predicted had an accuracy of 90 percent. "This positive result was a welcome surprise"
Bahlsen
Executive
Bahlsen Group is a baker of sweet biscuits. The company dates back to 1889 in Hannover, Germany. Its products are available in 80 countries worldwide.
 
 
 
 


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By working with CAS, Lion Nathan was able to drive a significant change in how pricing and promotions are communicated to the sales force operations, resulting in a holistic view of trade spend, customer profitability and retail execution effectiveness.
Lion Nathan
Executive