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Bacardi
Together with the entirely positive experiences we have gathered during our many years of cooperation with CAS, explains why we did not opt for SAP, in contrast to our internal corporate strategy for sales processes. Not that integration into SAP is a problem for CAS, as we have already seen."
Marco Mietner
Head of Sales Development for BACARDI Germany
With annual sales around $5 billion US dollars (2007), Bacardi Ltd. is the world's largest family-owned company in the alcoholic spirits sector.
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Using this data, CAS TPO was required to generate a prediction of sales, costs, and impact on the retailer’s gross yield for promotions in 2007. The figures it predicted had an accuracy of 90 percent. "This positive result was a welcome surprise"
Bahlsen
Executive
