News Archive

PepsiCo International UK Selects CAS as its Trade Promotion Management and Optimization Solution Provider

CAS has been selected by PepsiCo International UK (PIUK) to provide Trade Promotion Management and Optimization solutions as part of the PIUK Revenue Management and Optimization (RMO) programme.

CAS Board Member Prof. Dr. Hans-Jörg Bullinger Voted “Manager of the Year 2009”

CAS AG today announced that Prof. Hans-Jörg Bullinger, Deputy Chairman of the Supervisory has been voted Manager of the Year by Germany’s prestigious Manager Magazin

CAS Launches Next Generation of Customer Management and Mobility Solutions for the Consumer Products Industry

CAS 8 will provide customers with the global mobility and advanced trade promotion management capabilities that they require to leverage their existing CP investments to drive profitable sales growth

The Coca-Cola Company Selects CAS as its Global Sales Force Automation Solutions Provider

CAS AG announced today its receipt of two 2010 Reader’s Choice Awards from Consumer Goods Technology magazine (CGT).

CAS Appoints Recognized Industry Leaders from Oracle and SAP to Drive Product Marketing and Strategy

CAS AG, the leading global provider of customer management and mobility solutions for the Consumer Products industry, today announced industry leaders will lead product marketing and strategy.

CAS Sets Launch for CAS 8, the Next Generation of Customer Management and Mobility Solutions for the Consumer Products Industry

CAS AG, the leading global provider of customer management and mobility solutions for the Consumer Products industry, today announced that its new, integrated product suite, called CAS 8.

CAS TPM Software Selected By Pernod Ricard Pacific

Pernod Ricard Pacific, the regional entity of Pernod Ricard,has opted for the CAS Trade Promotion Management solution (TPM).

Radeberger Group supports growth objectives with Demand Side Management from CAS

CAS AG today announced that the Radeberger Group, Germany's leading brewer with a market share of 15%, has extended its long-standing partnership with CAS.

CAS Receives a “Strong Positive” Rating in Leading Industry Analyst Firm’s Sales Force Automation MarketScope Report

CAS AG today announced it has received a “Strong Positive” rating in Gartner’s “MarketScope for Sales Force Automation in the Consumer Goods Industry.”

CAS Establishes New Supervisory and Management Boards; Sets the Stage for Continued Global Growth

CAS AG today announced it has restructured the Company from GmbH to an AG status.

CAS Innovation Zone to feature discussions by Bahlsen and GlaxoSmithKline highlighting early results on trade promotion optimization pilots

Mr. Sönke Renk, Geschäftsführer Vertrieb, Bahlsen and Mr. Hans Hantzsche, Head of Customer Marketing, will discuss early results of their TPO pilots at the CAS Innovation Zone Stand.

CeBIT 2008: CAS Presents the Latest Version of its Demand Side Management Solution

CAS, the world's leading provider of demand-side management (DSM) solutions, is showcasing the latest version 7.0 of its CPWerx DSM solution at CeBIT 2008.