Our People

Prior to joining CAS in 1986, Mr. Joneck was a self-employed Consultant and Programmer. He also worked several years as a COBOL programmer at Peter Kaiser GmbH. Mr. Joneck serves as an honorary judge for the Chamber of Trade Activities of the local district court in Pirmasens. He received a master’s degree in Business Management ("Diplom Kaufmann") from the University of Saarbrücken, Germany.

Henning Fromme is CAS’s Executive Vice President Products and heads up the CAS Products organization. This includes functions such as Product Strategy, Product Marketing & Management, Product Architecture & Development, and Knowledge Management. He also acts as an Executive Sponsor for some of CAS’s strategic clients and serves as a Director for several international CAS affiliates.
Henning joined CAS in 1999 and during his career with the company he has led several key initiatives including the establishment of the Marketing and Business Development functions of CAS; the management of strategic relationships with major partners such as Accenture and IBM; and the launch of the Company’s regional presence in Asia Pacific.  Prior to his current role, Henning served as President EMEA, with responsibility for the business operations in EMEA as well as some of the company’s most established and important customers, including Beiersdorf, Danone, Dr. Oetker, Henkel, Nestlé, and PepsiCo International.
Before joining CAS Henning worked with both SAP and German Sales Force Automation Vendor K&V, in their CRM Product Marketing and Corporate Marketing departments. He holds a Master degree from Passau University in Germany in Business Administration and Economics.

Adrian Goodliffe has global responsibility for sales and marketing at CAS.

Adrian spent the first half of his career in the Consumer Products Industry. Over a 12 year period he held roles from Field Sales Representative, through to National Account Manager, National Account Controller and Sales Director. As a National Account Manager Adrian worked with many of the UK leading retailers including Tesco, JSainsbury, Asda-Walmart and Morrisons, and as a Sales Director he learned firsthand the importance of having the right systems in place to manage a CP business in a competitive market place.

For the past 9 years Adrian has worked with solution vendors providing front office applications to the Consumer Goods Industry. In 2002 Adrian joined solutions provider MEI as Managing Director for their UK subsidiary, and in 2005 Adrian joined CAS as Senior Vice President Sales. Adrian was appointed to the position of Global Vice President Sales in January 2006, and Executive Vice President Sales and Marketing in January 2010; he is based in our United Kingdom office.

Markus Hoffmann has full responsibility for the CAS Asia Pacific region as President & Managing Director based in Sydney / Australia. Prior to that Mr. Hoffmann held the role of Global Vice President Professional Services at CAS for six years where he was responsible for all professional services activities from project management and business consulting to technical consulting as well as global support and training. Overall Mr. Hoffmann has more than 15 years of experience in the CRM industry.

Prior to joining CAS in 2002 he spent two years in Amsterdam working for US CRM provider Firepond where he was building up and running Consulting Services within the EMEA region. He has a wealth of experience with account management and program management as well as in consulting in international projects. Previously he has worked as a Consulting Director for the Pharmaceutical Industry practice at SAP CRM Consulting - formerly known as German SFA pioneer Kiefer & Veittinger. Mr. Hoffmann holds a Master Degree in Business Administration from the University of Basel, Switzerland.