Archived Online Events

CAS Mobility Solutions Case Study - The Coca Cola Company: Building a global mobility solution to support a word-wide brand placement strategy
15 July 2010 - 15 July 2010

Speakers:
Matt Allington, Business Process Lead – Mobile Customer Manager, The Coca Cola Company
David South - Director, Product Marketing for Mobility Solutions, CAS

North America Event Timing:   15th July, 8am PST / 11am EST
EMEA Event Timing:                15th July, 4pm GMT / 5pm CET
APAC Event Timing:                Post-event recording available, subject to registration


CAS Mobility Solutions Case Study - Heineken Russia: Optimizing sales operations in emerging markets
29 June 2010 - 29 June 2010
On this online event Heineken Russia will share insights into their Lighthouse project, a customer relationship management and sales force automation initiative that is driving efficiencies in sales operations and optimizing business results in one of the world’s largest and most complex emerging markets.
 
The case study explains how the CAS Solution is enabling the Heineken Russia Sales Operation to improve efficiency, bring structure and react faster to changes in market conditions.
 
Speakers:
Ilya M. Kraychik, IT-Director, Heineken Russia
Natalia Krasnova - CRM Department Manager Heineken Russia
David South - Director, Product Marketing for Mobility Solutions, CAS
 
North America Event Timing:  29th June, 6am PST / 9am EST
EMEA Event Timing:             29th June, 2pm GMT / 3pm CET
APAC Event Timing:              Post-event recording available, subject to registration

CAS Online Event - CAS Mobility Solutions Case Study - Molson Coors: Using Retail Execution to deliver Business Transformation in a modern market
17 June 2010 - 17 June 2010

The Molson Coors case study centres around a complex business model operating in a modern market trading environment. The case study is presented by Justine Gagnon, Director Change Management & Training for Molson Coors, who shares insight into the results of Molson Canada's program, including their overall approach; project successes; and key learning’s.


CAS Online Event with Marco Mietner Head of Sales Development for Bacardi Germany
13 August 2009 - 13 August 2009
CAS Online Event with Marco Mietner, Head of Sales Development for Bacardi Germany. He talks about how he was able to established full continuity and integration of their sales processes, campaigns and promotions from Key Account Management down to each field sales representative.

CAS Online Event - Drive Revenue and Profitability with Trade Promotion Optimization
21 May 2009 - 21 May 2009
Come see how leading companies like Bahlsen are using CAS TPO to leverage advanced predictive analytics to better predict the impact of future promotions on shopper behavior in order to drive profitable revenue lift, collaborate more effectively with key retail customers and achieve competitive advantage.

CAS Online Event with Kristine Kolbe of The Bahlsen Group
14 May 2009 - 14 May 2009
Listen to our discussion with Kristine Kolbe of The Bahlsen Group. Bahlsen is a baker of sweet biscuits with products available in 80 countries worldwide. In an effort to move to a more ROI-based business model, Bahlsen decided to optimize its promotional capabilities and implemented a trade promotion management solution taking them from 50% - 70% forecast accuracy to over 90%. Kristine discussed her journey throughout the project, the results they expected and the results they achieved.

CAS Online Event - Sales Force Automation Solution
2 April 2009 - 2 April 2009
This CAS Online Event features a demonstration of the CAS sales force automation solution highlighting real mobile capabilities that have allowed sales forces to redefine the perfect sales call, reinforce brands at the POS, increase sales, measure customer profitability and more. When compared to competitive solutions, CAS sales force automation solution has received the highest ratings by leading industry analysts and customers.

CAS Online Event with Peter Hatch, Senior Director of Information Management for RJ Reynolds
24 March 2009 - 24 March 2009
Peter Hatch, Senior Director of Information Management for RJ Reynolds, discuss how he was able to implement a solution that is expected to improve call times by by 6.5 percent, decreased out-of-stocks, increased calls per day by 7%, saw a 7.7% annual reduction in programming and maintenance costs and more.

CAS Online Event - TPM/TPO Solution
5 March 2009 - 5 March 2009
This Online Event features CAS award winning TPM/TPO Solution illustrating how you can save money by increasing trade spend efficiency through effective trade promotion management and improve promotional execution and profitability through trade promotion optimization.

CAS Online Event - hosted by CGT
20 November 2008 - 20 November 2008
A Global Perspective: What Consumer Products companies need to do in tough economic times!
Listen in as three leading industry experts from around the world provided a global perspective and explain what your company needs to do today in tough economic times in order to navigate your way to continued growth.
We like to invite you to hear the best Webinar session that CGT has ever hosted sponsored by CAS. Originally held: November 6, 2008 speakers include Lora Cerere, VP, Consumer Products, AMR Research; Stuart Harker, CP and Retail Leader, Asia-Pacific PricewaterhouseCoopers; Patrick Medley, Managing Partner, Global Consumer Products Industry, IBM Global Business Services and James Walton, Chief Economist, IGD.
Come join the conversation and hear what the world’s leading brands already know about CAS!
 
 
By working with CAS, Lion Nathan was able to drive a significant change in how pricing and promotions are communicated to the sales force operations, resulting in a holistic view of trade spend, customer profitability and retail execution effectiveness.
Lion Nathan
Executive