About CAS

CAS, the leading provider of customer management and mobility solutions, helps Consumer Products companies sell more products more profitably. We offer an integrated suite of enterprise software applications designed to meet the most demanding requirements of the industry – including Trade Promotion Management & Optimization, Retail Execution, and Customer Service.

Founded in 1985 in Kaiserslautern, Germany, CAS was created to serve the Consumer Products industry and we remain dedicated to delivering solutions that bring measurable value to the industry’s largest manufacturers and Brand owners. Our deep understanding of your unique business processes, passionate focus, and commitment to innovation and has led Gartner, Inc. to consistently rate CAS as the top sales force automation solution for the Consumer Goods industry.

Business Process Driven

With more successful SAP integrations than any other provider in this segment, our innovative sales force automation software easily integrates with and extends your existing ERP and CRM systems using less resources, time, and cost. As the only globally managed Microsoft Independent Software Vendor (ISV) dedicated to the consumer products industry, CAS embraces the full spectrum of Microsoft products to ensure the highest levels of user experience and adoption. And, CAS 8 is the only integrated software suite that can be deployed on all major Mobility device platforms.

Global Reach

CAS has global headquarters in Germany and offices in the Americas, EMEA, and AsiaPac. To date, CAS has successfully implemented solutions for over 200 Consumer Products companies on five continents. CAS serves leading brand manufacturers including Anheuser-Busch InBev, Campbell Soup Company, The Coca-Cola Company, GlaxoSmithKline, Henkel, Molson Coors Brewing Company, Nestlé, R.J. Reynolds Tobacco Company and more.


Want to learn more? Contact the CAS location nearest you.

 
CAS's biggest potential is in driving top-line growth. Some of the top-line growth, to be sure, will come from localization—the steady, methodical store-by-store improvement.
R.J. Reynolds
Executive