Resources/Whitepapers

Success Story Electrolux (PDF)
The ability to transfer data, and processes, from the existing CRM system, while also implementing a new ERP system and “future-proofing” the solution. These were the key requirements when the Electrolux Group began selection for a new ‘CRM’ solution.

Optimization. Up to 80% correlation against actual shown (Adobe PDF Document)
CAS has been working with a major global manufacturer to test the hypotheses built into its own optimization technology and the results have been exciting. Manufacturers have historically found correlation levels of between 40 and 50 percent between forecast and actual for promotional efficiency. However, by working with a simple set of three years' data, CAS has been able to correlate to more than 80 percent. This has been achieved through "neural networking", a process by which statistical algorithms are formed and then compared against actual results on an ongoing basis.

Mobile Solutions. Potential to make you 100 times more effective (Adobe PDF Document)
Industry research shows the high cost of errors in order entry – and that the cost increases along the supply chain. An incorrect order rectified at the time of processing can be 10 times more expensive. An order that is not rectified until after delivery can be up to 100 times more expensive to process than an order that is correctly taken in the first place.

23% increase in Sales from Category Management. Reality or Myth (Adobe PDF Document)
Category Management is of great importance to CP manufacturers, but it is not easily integrated into front office architecture. The concept of Category Management was developed over the past decade and championed by ECR as a vehicle to introduce a more collaborative approach to the retailer/manufacturer relationship.

Trade Promotions – making waves or treading water? (Adobe PDF Document)
Trade Promotion Management (TPM) has received a lot of visibility over the last decade. No surprise, with TPM being the second biggest item on a typical manufacturer’s P&L, after COGS.

Analytics. Street lights for your deployment (Adobe PDF Document)
The development of SFA and CRM solutions has allowed us to progress the effectiveness of the organization far beyond what many could have dreamed of a couple of decades ago. We can now clearly see what has been planned and what has been completed so that users can clearly recognize whether or not a plan has been executed.

Trade Promotions – are they just a sunk cost? (Adobe PDF Document)
At a recent conference a speaker was talking about trade promotions and made the statement that all tactical promotions can be segmented into two basic types. He then paused and asked the audience what they were, only to be left in his tracks as a wit at the front responded, “those that work and those that don’t.”

Integration – not just connecting Data (Adobe PDF Document)
Consumer Products companies have invested billions and billions of dollars into enterprise resource planning (ERP) and supply chain management (SCM) systems for back office and warehouse management. This has been a mission critical investment due to the huge amounts of inventory movement and disparate and complex routes to market that exist within our industry.

How do we best develop Demand in the market? (Adobe PDF Document)
The cornerstone categories that made the Consumer Products industry great are suffering due to socio-economic, demographic and dietary change. Snackfoods, beer, confectionery, ready meals, tobacco and biscuits are all categories rapidly having to reinvent themselves.

Consumer Products CRM MegaTrends in 2006 and Beyond (Adobe PDF Document)
At CAS we believe that the consumer products industry is moving, with great consequence for all involved, towards the next generation of front office systems and processes. These changes are having a massive impact on thr category of Customer Relationship Management (CRM).

Coty Article in CGT Magazine (Adobe PDF Document)
CPWerx is giving us visibility into our business so that we can continually track how we are performing against the plan." Michael Ferrara Vice President of Customer Marketing, COTY

CAS presents Demand Side Management at ECR DACH’ ((Adobe PDF Document))
CAS is a Sponsor and Exhibitor at the ECR DACH Conference in Munich

Forget Phased! Get Focused! (Adobe PDF Document)
If you were told you needed to manage through an acquisition, implement an allnew trade and ERP solution and change your third-party data provider all within 12 months, and still focus on growing your business, would you sign up to lead the charge?

Advanced Category Management – A Tale of Integrated Disciplines (Adobe PDF Document)
Category Management is by no means a new term to people in the consumer products (CP) industry. Ten years ago it was a very hot topic as companies like Wal-Mart, Proctor & Gamble and others embarked on Category Management projects. And while it was definitely a step in the right direction, it was just that.

CAS_Market_Leader (Adobe PDF Document)
CAS is market leader - SAP is making its name - Microsoft has its own solution for mid-sized companies.